Not just any thought leader, but one who has the answers and solutions that people are looking for.
That's what social selling does for you.
Social selling is about creating credible thought leadership content that solves pain points for prospects.
It's not about being pushy and salesy; it's about making a connection with people and providing value. When you're able to do that, your audience will want more from you because they see you as someone who can help them solve their problems.
When you master the art of crafting a connection with your audience, you no longer need to worry about pushing hard for a sale. You just need to be present and authentic.